Traits of a Troll: Research Reveals Motives of Internet Trolling

Research reveals that individuals with dark triad traits—narcissism, Machiavellianism, psychopathy—and schadenfreude are more likely to troll online.

As social media and online networks have grown, trolling has increased—research reveals how users provoke pointless, impudent conversations.

An online survey of 400 Reddit users found dark triad traits and schadenfreude increase susceptibility to trolling behaviors. The study found a strong correlation between these traits and the likelihood of engaging in disruptive online activities. The presence of schadenfreude amplifies the tendency to troll, as these individuals find satisfaction in the distress of others. This research highlights the psychological factors driving internet trolling and provides insight into the underlying motives behind such negative online interactions.

The research, co-authored by Birmingham Young University’s communications professor Dr. Scott Church and former BYU graduate Daniel Montez, found that individuals who took pleasure in others’ misfortunes or shortcomings considered trolling acceptable online behavior. Women who participated in the survey observed trolling as dysfunctional while men were more likely to take it as functional.

Research Reveals How Dark Triad Traits and Schadenfreude Drive Trolling Behavior Online

The researchers say it’s important to note that those who possess schadenfreude often consider trolling to be a form of communication that enhances rather than hampering online deliberation. Because of this perspective, they do not care about how their words or actions affect those on the other side of the screen. To them, trolling isn’t viewed as destructive but merely as a means for dialogue to take place.

They focus on enhancing their own online experience rather than fostering a positive environment for others. Their primary concern is seeking personal gratification from controversial discussions, often disregarding the impact on those who do not share their interests or derive pleasure from such interactions. This self-centered approach prioritizes their enjoyment over creating a constructive online atmosphere, which can lead to increased conflict and negativity. Prioritizing their pleasure over others’ experiences fuels a divisive, harmful online culture that ignores the community’s diverse needs.

However, there’s still hope for productive online discussions. The research found no association between being outspoken online and trolling behavior. The findings revealed that users who actively express opinions online did not necessarily engage in trolling behaviors. Such results are encouraging and suggest that civil online discussion is attainable.